GBR Focus Has Completed Production
During our first year producing Guitar Business Radio, we had a lot of folks approach us wanting to come on the show and talk about their products, services or the virtues of their company or organization. Unfortunately, we generally had to say no because it’s just not what we do on that show. But we’ve never lost sight of that interest and we thought, maybe it’s time to approach it with another vehicle in a unique way.
The new vehicle – a podcast, of course, would focus on companies, brands, products, services – that sort of thing. But it would be of the same caliber of show that we’re used to producing. You know, digging a little deeper, going further into the weeds, understanding the foundations and getting a bigger picture of the vision. But, this was to be a sponsored show, kind of a combination between advertorial and infomercial.
So it wasn’t hard to come up with the name of the show: GBR Focus. That’s what we did on all four episodes. But, remember, as we’ve said many times – in the end, it’s got to be about value exchange all the way around. That’s always the mission. If we don’t achieve that, we shouldn’t be here.
So… we were here for a while, but after reviewing the initial response verses all the other factors keyed in, weighted and thoroughly evaluated, we determined that the value exchange was simply not there for the long haul.
Nevertheless, we think the four episodes by themselves have continued value and we will continue to make them available via our YouTube channel and right here on the GBR Focus website.
Thanks for your interest and support. Please contact us with any questions that you may have. And don’t forget to stay focused on Guitar Business Radio, the podcast about Success in the Business of Guitar.